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A line of athletes perform a warm-up with kettlebells and dumbbells at CrossFit 204 in Winnipeg.
A line of athletes perform a warm-up with kettlebells and dumbbells at CrossFit 204 in Winnipeg.

Your new year has already started.

In fact, 2019 is already well in progress. Whether you know it or not, you’ve already made all the decisions that will take effect next year.

New Year’s Resolutions are closely linked to the fitness industry, and it’s often said that traditional gyms experience a huge spike in January and February as people sign up for memberships they won’t use by March.

At our gym, January is never busier than the other months. We don’t have more people signing up. We don’t have a huge influx of people jumping into CrossFit. We don’t walk into the gym and wonder where all the people came from.

For us, January is almost identical to the other months of the year: A few very special people contact us because they’ve decided they want to invest in their health. They’re ready to start, and we’re thrilled. These people generally stay with us for years, not months.

We’ve found that most people who decide to “get fit in the new year” gravitate toward the various deals and special promotions most facilities run in January, and we understand. If you’re hesitant about starting a program or confused about fitness, it’s easier to dip a toe into the water—and we really hope those people keep working out. But many people never jump in fully and end up wasting $40 a month on a gym membership.

It costs more to start CrossFit with us, and we never offer holiday promotions or quick-fix promises. Our on-ramp is the same price all year: $420. This is because we’re looking for people who are ready to make a significant commitment to long-term health and wellness.

I was recently struck by a Planet Fitness bus-shack poster that said “No commitment!” as if it were a good thing.

I’d never use that phrase in association with a fitness facility. It’s the fitness equivalent of this: “I not sure I like you, but let’s get married. We can always get divorced.”

Or this: “Maybe you aren’t the kind of person who puts in effort.”

You need to commit to things in order to find success. You need to invest. You need to put in some work. You need to set your mind. You need to write in pen, not pencil. You need to make a mark on the wood and saw with confidence. You’re building something, and the time for planning is over.

If you’ve decided that you want invest in health and fitness, we have just a few spots in our On-Ramp program open now. The program involves 8 1-on-1 sessions with a coach, and it includes movement instruction, goal setting and nutrition info—the things that will help you develop healthy habits for life.

But the on-ramp isn’t on sale. We don’t do Boxing Week sales and New Year’s promotions designed to capitalize on resolutions and snap decisions. We want you here for years, not months, and we’re confident that your investment will pay off no matter when you start with us.

We don’t have specials. We have special people.

If you’re ready to commit to health, click here to talk to us about how we can help.

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