A blond female CrossFit coach exchanges a high five with a dark-haired woman in a tank top.
A blond female CrossFit coach exchanges a high five with a dark-haired woman in a tank top.

I love the GSD lane.

That’s what I call the lane third from the right on Portage Avenue. It’s the lane you take when you need to get stuff done.

You’ve got the right curb lane when you’re getting off Portage.

The lane next to that is OK, but it’s always full of busses pulling around parked cars and people looking for side streets.

The left curb lane is always full of people making U-turns or waiting to make a left turn across a break in traffic.

The GSD lane has one direction only: Straight ahead at speed.

You don’t even think about turning from that lane. It’s purely there to move traffic. When you’re in that lane, you cruise and don’t even need to look at a map.

When you’re nearing your destination, you signal out and move to the curb lanes to do your business—but the GSD lane got you where you need to go.

I like to think of our gym as the GSD lane to health and fitness.

We Go in One Direction, and We Go Fast

At 204, we have one direction: forward toward success.

Whenever you’re in the gym, or whenever you’re working on your nutrition outside of it, you’re locked into the GSD lane with your foot on the gas. You are getting stuff done. You probably do that at your job, too. GSD people usually do everything the same way.

We put a lot of thought into our facility and its programs. We didn’t open a 24-hour drop-in gym or a place where an attendant tosses you a towel and then tunes out.

Instead, we opened a place that offers coaching—in a group, one on one, or with a nutritionist.


Because we know that it’s the fastest way to get results.

Crystal and I both worked in a traditional gym. Unless you’re a self-taught fitness and nutrition expert, a traditional gym is the curb lane. You might get to your destination eventually, but you’re going to get stuck behind a lot of parked cars, and it will take a long time. You might even miss a turn and never find the road again.

No one is telling you where to turn, and no one is going to help you change that flat tire. If you get stuck in the snow, you’re on your own.

At 204, we guide you into the fast track and then we help you get up to speed fast. We watch for potholes, tell you when to speed up, when to slow down, and when to refuel. We’re watching for people who are trying to cut you off, and we’ll take the wheel if you need a quick nap. We’ll regularly check your moving parts and make sure they’re running properly.

We’re your co-pilot, navigator and on-board mechanic as you push toward your destination.

No Shortcuts. Just Results.

If you’re reading this, you’re the kind of person who wants results—you’re a kindred spirit. You know what you want to do and you’ve made a plan to accomplish it with us.

Or you know what you want, but you need help getting it, and you’re thinking about talking to us.

Either way, we’re here to help. To help more people we’ve recently expanded our consultation hours to now include Crystal, Cody and Glenda, and our schedule is much more open. We have lots of slots available in evenings, in the morning and on weekends.

If you’re a member and want to talk to us about how to accomplish something, book an appointment at no charge. We’ll set some goals and help you increase your speed.

If you’re not a member of our gym, we’d love to talk to you about how we can help. There’s no charge, and no pushy salespeople. Just trainers who can tell you how to use food and fitness to accomplish your goals.

You can book an appointment here at any time. We’d love to talk to you.

And whenever you come to the gym, take the third lane from the right.

It’s faster, and you’ll get here sooner.

Talk to us for Free.

Comments closed

Comments are closed.